How to target nontraditional student prospects in your higher ed marketing

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional…

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5 Tips to Boost Your Google Analytics Skills

If you work for a college or university marketing team, you probably have Google Analytics installed on your website to help track visitors. These five tips will help you become more proficient in interpreting traffic data. With so many competing priorities and digital tools at your disposal, Google Analytics helps you prioritize your marketing campaigns…

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5 Ways Shifting Demographics Will Change Higher Education

I recently attended a conference with an excellent keynote by Dr. Nathan Grawe, a professor of economics at Carleton College and author of Demographics and the Demand for Higher Education. As the title suggests, Grawe explores how the changing demographics of the United States will impact demand for higher education in regard to the number of…

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TargetX & Stamats: Insightful Research. An Inspired Event

This year, TargetX is partnering with Stamats to conduct AdultStudentsTALK™, Stamats’ annual study examining the best ways to recruit, enroll, and support adult students. Combining qualitative and quantitative research, the 2019 study highlights the communication and recruitment efforts of the most successful adult student and graduate programs at colleges and universities. The goal? To pinpoint…

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International Student Mobility and the New World Disorder

It is perhaps both risky and foolish to predict future international student recruitment patterns and trends. Fast-moving political, economic, and technological worldwide developments make it impossible to predict with certainty the impact of these developments on higher education and future international recruitment and enrollment. However, I do think it is important to recognize that world…

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Planning is the Organization of Hope – Part 2

Have a goal you want to achieve? Improve your odds by creating a clear plan. Planning, after all, is the organization of hope. Part 1 of this blog series explored how to conduct an environmental scan and identify sub-goals. Today’s Part 2 offers a high-level overview for creating and assigning action plans and then executing…

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‘Hamilton’ Halo Effect

I’ll come right out and say it: I love Hamilton. To the amusement (and perhaps consternation) of those who know me, I’ve shared my opinion that Lin-Manuel Miranda’s Hamilton: An American Musical is the most perfect piece of art I have ever experienced. And if you’ve seen the show or listened to the music, you…

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7 Steps Every Recruitment Plan Must Have

As with all things, recruitment success demands a clear strategy—strategy that’s rooted in solid research, shaped by quantifiable goals, and driven by the collective effort of talented teams. If your recruitment efforts are falling flat, it’s time to build a better plan. Here are seven crucial steps every recruitment plan must include: 1. Define and…

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For Better Project Planning, Get SMART

What unites nearly every higher education professional? A long to-do list and limited time. And while we each have our preferred project planning methodology, it’s important to remember that goals and objectives are the fuel that moves everything forward. With that in mind, now is the perfect time for a SMART refresher—an easy-to-remember structure for…

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A CRM Buyer’s Guide for Higher Education: Five Ways to Kickstart Your Buying Process on Campus

A blog from Nicole Baldassarre and our good friends at TargetX. Many offices are being asked to do more with less, while simultaneously experiencing increased pressure to reach and maintain enrollment goals. Student demographics are changing and with that comes unique challenges that affect enrollment and completion rates. With recruiters and advisors assigned to manage…

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Debunking 10 Persistent Myths About the Adult Student Market

Debunking 10 Persistent Myths About the Adult Student Market The allure of the adult student marketplace, particularly online students, continues. However, in many cases, colleges and universities enter this market with a false or naïve set of expectations. Many suffer from a Field of Dreams “build it and they will come” mentality. This is often…

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