Infographics Best Practices

Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah Obiedzinski discuss best practices of creating useful infographics for your marketing content. Listen below. If you’d rather read…

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Content Syndication: Strategic Content Distribution With Stamats

With a strong foothold in the B2B publication and higher education markets, the next natural step for Stamats is content marketing. For decades, we’ve worked with organizations that are industry thought-leaders, from facility managers and meeting planners to marketing executives at prestigious colleges and universities. While diverse, these organizations have two things in common: They…

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4 Tips for Planning a LinkedIn InMail Campaign

In recent years, several digital marketing platforms took interesting turns. Some social platforms switched to pay-to-play algorithms, effectively decreasing organic activity. Others implemented paid marketing rules that made it tough for higher education organizations to connect with relevant audiences in a meaningful way. LinkedIn has transformed to a more flexible and user-friendly platform that prioritizes…

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