Enhance Your Next Event or Brand Campaign with Facebook Frames

For years, Facebook has allowed organizations to interact with B2B and B2C audiences. But Facebook algorithm changes have shifted priority from branded content to friend-based content, making it more difficult to reach followers and their connections. What’s a brand to do? We recommend considering Facebook Frames to reach a broader audience. What’s a Facebook Frame?…

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Evaluating Brand Effectiveness Part 1: Broad Dimensions of Brand Evaluation in Higher Ed

This is the first of a three-part series of blogs about evaluating brand effectiveness. Great brands are engaging and inspiring—they captivate audiences, shape reputation and fuel awareness. Your brand is the most influential factor shaping how prospective students and parents, community members, and peer and aspirational institutions view you, make their choices, and become loyal…

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Remarketing Rollercoaster: Maintenance Tips to Increase ROI

Many organizations fall into a remarketing list rollercoaster—they create a list of potential prospects, then don’t think about reviewing it for months or even years. As the marketing landscape continues to evolve, list governance is critical. Marketers must test, optimize, and review remarketing lists and campaigns to determine whether membership durations and other key metrics…

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