Higher Ed Marketers Should Create Podcasts in 2019

As an academic institution marketer, a top priority is reaching prospective students and their parents with the right message to attract more of the right students. These students will become the voices of your brand, amplifying their support, opinions and insights about the organization for years to come on their resumes, social media and potentially your planned giving registries.  The challenge of…

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Student Safety in Subzero Temperatures

Dangerously cold temperatures will sweep the Midwest and Northeast this week, with some locations reaching windchills of -40 to -50 degrees F. Temperatures like these can cause frostbite within minutes, a risky proposition for anyone walking to class. Many schools in the affected area cancelled classes in light of the extreme temperatures. The University of…

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5 Charts that Illustrate Trends in Online Programs

Inside Higher Ed recently reported that the percentage of academic programs available online declined between 2016 and 2017. Bear in mind it was a very small decline (12.1 percent to 11.8 percent), but it is nevertheless important because this is the first time since the data were tracked that the percentage declined from one year to the…

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The Connection Between Unemployment and Higher Ed

Grant DeRoo’s experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind the connection between unemployment and higher ed. Full…

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Content Marketing: Balancing Both Print and Digital

When digital marketing giant MailChimp announced it was partnering with USPS to provide a direct mail postcard service, it came as a big surprise to many organizations in the content marketing industry. Whatever happened to “digital first”? But savvy digital marketers know that it’s never been print vs. digital. Shareable blogs and social media are…

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6 Ways Income Share Agreements Can Change Higher Ed

Income share agreements (ISAs) have attracted considerable attention in recent years as higher ed leaders and innovators seek a solution to the ever-growing student debt problem. Briefly, income share agreements are an arrangement between a college and a student in which the student pays no tuition up front. In exchange, when the student graduates and…

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Balancing Student Relations with Data Collection

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top…

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Going Viral With Your Non-traditional Student Marketing

Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion. In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of marketing and…

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2019 Marketing Resolutions

2019 is almost upon us, and before too many more days go by, we wanted to offer our 2019 marketing resolutions. Do you have marketing resolutions? Get back to us via Twitter @stamats with your #2019marketingmanifesto I will learn, apply, and even teach the difference between integrated marketing, integrated marketing communications, and promotion. I will…

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Marketing to military personnel as non-traditional students

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it’s important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we’re joined by Ali-Reza Rajabzadeh, Area Coordinator of…

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