What’s the point of non-matriculant studies?

A non-matriculant study reveals critical information about the factors that influence a student’s decision, how your institution compares with others (or, at least, how it is perceived in comparison), and how you can improve your recruitment process and yield marketing in the future. Listen to the podcast: Read the transcript: Mariah: I’m Mariah Obiedzinski, director…

Details

How to Build Your Higher Ed Social Media Brand in 2019

Google your favorite celebrity, and their social media channels are likely to appear among the top five search results. Business and casual conversations happen on social media, and the information you share in these channels bolsters your expertise and reputation. Social media is an active engagement in which your organization can meet prospective students, their…

Details

A Nontraditional Definition of Nontraditional Students

For decades, higher education has used a very traditional definition of nontraditional students. Most often, it is simply translated as “older.” We have all learned, however, that labels often mask as much as they reveal, and confuse as much as they clarify. To label today’s nontraditional student as “older” does both them, and us, a…

Details

10 Tips for Smarter SEO

It’s more important in 2019 than ever to ensure that your website’s SEO is in top shape. Whether a small-time freelancer or apex marketing firm, following these ten tips will lead to SEO success for your college and universities. The latest marketing trends are important but search engines can change their algorithms overnight. It can…

Details

That’s a Wrap: Stamats Conference Shares the Latest in Nontraditional Student Marketing

On February 13, we concluded another successful Stamats Adult Students Marketing Conference. For two days, higher education professionals from across the nation gathered to discuss issues critical to adult student marketing and recruitment, share information, and learn from leaders in the field—all with sunny (well, mostly sunny) San Diego as our backdrop. If you missed…

Details

Why Every Admissions Office Should Do a Non-Matriculant Study

It’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing admitted students to enroll. It’s a time filled with events, direct outreach to admitted students, and the all-important enrollment deposit reports. Yield is a complicated animal; the factors that influence a student…

Details

Higher Ed Marketers Should Create Podcasts in 2019

As an academic institution marketer, a top priority is reaching prospective students and their parents with the right message to attract more of the right students. These students will become the voices of your brand, amplifying their support, opinions and insights about the organization for years to come on their resumes, social media and potentially your planned giving registries.  The challenge of…

Details

How Data-Driven Facility Management Affects Higher Education Enrollment

From creating a pleasant first impression for parents and students to offering a comfortable environment conducive to learning, more higher education organizations are investing in how data-driven facility management can impact enrollment. Similar to healthcare, hospitality and other service industries, higher education organizations cannot rely on a consistent demand year over year. Within the next…

Details