Balancing Student Relations with Data Collection

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top…

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Going Viral With Your Non-traditional Student Marketing

Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion. In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of marketing and…

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2019 Marketing Resolutions

2019 is almost upon us, and before too many more days go by, we wanted to offer our 2019 marketing resolutions. Do you have marketing resolutions? Get back to us via Twitter @stamats with your #2019marketingmanifesto I will learn, apply, and even teach the difference between integrated marketing, integrated marketing communications, and promotion. I will…

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Marketing to military personnel as non-traditional students

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it’s important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we’re joined by Ali-Reza Rajabzadeh, Area Coordinator of…

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The Costs of Program Delivery: What the Research Shows

How much does it cost to deliver a course? Do costs vary between programs? What accounts for the difference? What decisions can we make with this information? These are some of the questions explored in a recent paper published by the National Bureau of Economic Research titled, “Why is Math Cheaper than English? Understanding Cost…

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Stamats Hires Sandra Fancher to Drive Innovation

  Savvy digital agencies keep an eye on the future and a pulse on the needs of today’s clients. Stamats — with offices around North America — has often demonstrated a commitment to embracing positive change, most recently with the onboarding of Chief Innovation Officer Sandra Fancher, a new position at Stamats.   Sandra has served as…

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How to target nontraditional student prospects in your higher ed marketing

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional…

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5 Tips to Boost Your Google Analytics Skills

If you work for a college or university marketing team, you probably have Google Analytics installed on your website to help track visitors. These five tips will help you become more proficient in interpreting traffic data. With so many competing priorities and digital tools at your disposal, Google Analytics helps you prioritize your marketing campaigns…

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5 Ways Shifting Demographics Will Change Higher Education

I recently attended a conference with an excellent keynote by Dr. Nathan Grawe, a professor of economics at Carleton College and author of Demographics and the Demand for Higher Education. As the title suggests, Grawe explores how the changing demographics of the United States will impact demand for higher education in regard to the number of…

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TargetX & Stamats: Insightful Research. An Inspired Event

This year, TargetX is partnering with Stamats to conduct AdultStudentsTALK™, Stamats’ annual study examining the best ways to recruit, enroll, and support adult students. Combining qualitative and quantitative research, the 2019 study highlights the communication and recruitment efforts of the most successful adult student and graduate programs at colleges and universities. The goal? To pinpoint…

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International Student Mobility and the New World Disorder

It is perhaps both risky and foolish to predict future international student recruitment patterns and trends. Fast-moving political, economic, and technological worldwide developments make it impossible to predict with certainty the impact of these developments on higher education and future international recruitment and enrollment. However, I do think it is important to recognize that world…

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