Why ‘Annual and Manual’ Audience Data Won’t Fly in Modern Publishing

Some tenets of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical “annual and manual” qualification process.

On this week’s podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now.

Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now.