With an eye toward the future, Rocky Mountain College (RMC) leadership approached Stamats with several website concerns. RMC’s existing site was not optimized for mobile devices, featured a cumbersome main menu, and didn’t function well as marketing or recruitment tool. A new site was needed—one that seamlessly integrated Rocky Mountain College’s well-established brand identity into a more modern and robust site experience.
Our work plan included crafting a clearer website strategy, developing well-organized information architecture, creating a governance strategy to guide content creation, and establishing metrics to quantify the new site’s performance and identify areas for future improvement.
To accurately capture and express the RMC brand, our team visited campus to interview key audiences. This foundational work allowed us to tell the RMC story more clearly and understand the specific brand communication challenges the new site needed to overcome.
This highly collaborative project combined the vision of RMC leadership with the talents of Stamats’ website developers, UX experts, writers, and designers. The revitalized rocky.edu site debuted to rave reviews from both internal and external audiences and is engaging a new generation of RMC students.