When California Polytechnic State University in San Luis Obispo (Cal Poly) partnered with Stamats, the university did not need to bump up enrollment numbers. However, it did seek to broaden its geographic footprint. The university admits less than 40 percent of its highly qualified applicants, mostly from in-state. In addition, Cal Poly sought to improve its eight percent annual fund-giving rate. The university has over 117,000 living alumni but had not explored the many opportunities in advancement and capital-giving campaigns.
As part of a comprehensive brand development project, Stamats conducted research with major constituents and created a unified message platform that effectively and evocatively conveys Cal Poly as a distinctive community, built around its enduring ethos of learning by doing. We designed a unifying look and feel for university brand communications and outreach efforts—from an institutional wordmark and stationery package to websites, fundraising pieces, recruiting materials, and others.
Cal Poly’s satisfaction with this partnership is obvious as they have sought to work with Stamats on additional projects that included an institutional website redesign, web content development, various web workshops tailored for campus stakeholders, as well as the development of an official graphic identity manual. In reworking the information architecture for the institution’s website, Stamats helped Cal Poly channel its successes and stories to engage both alumni and out-of-state students front and center.