Competition for students, finance, and affordability among top challenges


Cedar Rapids, IA, April 19, 2016:  Stamats released the results from the newest addition to its TALK™ series of studies on higher education entitled HigherEdTALK™.  It is based on the responses of 493 senior team members at colleges and universities across the United States and reveals what their top concerns and challenges are.

The study asked about both internal and external challenges. Among external challenges, 70 percent of the respondents indicated that competition for prospective students was the number-one challenge. At number two was “public uncertainty about the value of higher education,” with 55 percent of respondents making such an indication.

Senior team members at colleges and universities are concerned about the cost of higher education, with 66 percent citing tuition/fee affordability as the number-one internal challenge. This corresponds with the second most frequently indicated challenge of colleges and universities, which is being too reliant on tuition revenue (50 percent).

The study revealed that colleges and universities are taking many different steps in addressing external and internal challenges with growing enrollment being at the top of the list (54 percent). One common strategy to accomplish this is to identify new academic programs (50 percent).

Download an executive summary of HigherEdTALK here:


About Stamats

Stamats is considered a national thought-leader in the field of higher education marketing. The firm’s array of products and services delivers insight, research-driven strategic counsel, and award-winning creative and digital solutions to colleges and universities across the nation. Stamats was founded in 1923 and today maintains offices in Cedar Rapids, Iowa (headquarters); Minneapolis, Minnesota; Philadelphia, Pennsylvania; and Albany, New York.