Everything is bigger in Texas—and that held true for this year’s Stamats Adult Student Integrated Marketing Conference held in Austin Feb. 27–29. We were delighted to have nearly 200 attendees at our annual event participate in the learning and networking that has become a hallmark of this conference.

There were many great sessions this year that really addressed issues we all face in relation to our adult student population. From the sharing of data that highlights the motivations and barriers of adults as they consider higher education, to a demonstration of how to build a one-stop shop, and the showcasing of the great marketing strides an institution can make with an intentional effort toward attracting more adult students, the conference was filled with opportunities for participants to gain new ideas.

For me personally, and I know for many of our guests as well, the biggest highlight of the conference came when nine adult students from Concordia University Texas joined us for a candid discussion about their experiences as adult students. For 60 non-stop minutes question after question was fired at these individuals and their responses were insightful, heartfelt, and extremely beneficial to the participants in the audience. As one conference guest shared with me after the session, “That hour was any marketer’s dream!”

I want to extend my thanks to the students from Concordia University Texas, our guests at the conference, the sponsors of the event, and our speakers for another great conference. Over the next few blogs I will be sharing some of my key takeaways from the event as well as some of the data from the 2012 Stamats Adult StudentsTALK research that was shared for the first time at the conference.

In the meantime, let me extend an invitation to each of you to join us for the 2013 conference in beautiful Palm Springs. We learn a bit more every year, and with the success of this year’s event and the great feedback provided by our guests, 2013 is sure to be even better! Mark your calendars for February 25 – 27 at the Rancho Las Palmas in Palm Springs, California, in 2013. We hope to see you there!