Flexible MBA + Digital Marketing: William and Mary’s Data-Driven Approach

Mariah Obiedzinski

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A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms.

When William and Mary’s Raymond A. Mason School of Business revitalized their Flexible MBA program, they knew they needed to think big (and local) in marketing to prospective students.

Cody Watson, associate director of marketing, discusses their data-driven, multichannel marketing approach on the #HigherEdVoices podcast. Listen now.

 

Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now.

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