Most Influential Books

Becky Morehouse

Becky Morehouse

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Earlier this year at our Stamats conference in Savannah, one of the attendees asked Bob Sevier, our senior VP for strategy, to list some of the books that significantly influenced his career.

As a result Bob pulled together the following list. He stressed that these books are less about specific skills and more about ideas, attitudes, and judgment.

Thinking Well 

  1. Adams: Conceptual Blockbusting  
  1. De Bono: Six Thinking Hats and Lateral Thinking   
  1. Goleman: Emotional Intelligence: Why It Can Matter More Than IQ  

Leadership and Teams

  1. Albrecht: The Northbound Train  
  1. Bossidy: Execution – The Discipline of Getting things Done   
  1. Buckingham: First, Break all the Rules  
  1. Carlisle: MacGregor
  1. Fisher: Getting to Yes  
  1. Katzenbach: The Wisdom of Teams  
  1. Kotter: A Sense of Urgency and Leading Change  
  1. Kouzes and Posner: Credibility and The Leadership Challenge  
  1. Lencioni: The Five Dysfunctions of a Team and The Four Obsessions of an Extraordinary Executive  
  1. Nanus: Visionary Leadership  
  1. Parker: Cross Functional Teams  
  1. Shiffman: Make it Happen Before Lunch  
  1. Sutton: Six Month Fix  

Marketing and Strategy

  1. Beckwith: Selling the Invisible   
  1. Cialdini: Influence – The Psychology of Persuasion     
  1. Godin: Permission Marketing   
  1. Health: Made to Stick  
  1. Levitt: Freakonomics  
  1. Lindstrom: Buy-ology and Brand Sense  
  1. Neumeier: Brand Gap and Zag  
  1. Ogilvy: Ogilvy on Advertising  
  1. Porter: Competitive Advantage    
  1. Ries and Trout: Positioning, Focus and Differentiate or Die  
  1. Rosen: The Anatomy of Buzz  

Higher Ed 

  1. Burk: Donor-Centered Fundraising   
  1. Christensen: Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns  
  1. Ehrenberg: Tuition Rising   
  1. Fretwell: Wise Moves in Tough Times   
  1. Kamaentz: DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education   
  1. Ruch: Higher Ed., Inc.   

Want to discuss more, contact our Senior VP Becky Morehouse

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