2020 Vision: 5 Higher Ed Digital Marketing Tips for Getting Ahead in the New Year

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This post is written by guest contributor, Heidi King, Content Writer at OmniUpdate.

A new year, a new decade… While 2020 will introduce new technology, challenges, and trends, some things will continue to demand the attention of higher education marketers and administrators.

Get a jump-start on your year by implementing these top five digital marketing tips especially for higher ed.


Download our free content editorial calendar to organize your 2020 editorial calendar:

  • Keep track of deadlines when major site features should be refreshed.
  • Organize new content rotation so that you know what content needs to be ready for key positions within your website.
  • Note when pages are ready for site review.
  • Designate responsibility for new content development and routine reviews.
  • Allocate which content topics should be published on various platforms.
  • Identify audiences that your content should address.
  • Maintain brand consistency.
  • Stay accountable and productive.


Who better than Google to teach you the ins and outs of analytics? The Google Analytics Academy helps you learn about Google’s measurement tools so that you use intelligent data collection and analysis to inform your college or university’s marketing efforts. The best part is that there are courses for all skill levels—and they’re free.


Enhance student engagement, increase accountability, and improve operational efficiencies by learning how to create forms that students will actually complete. Get the info by watching How El Camino College Saved Time, Money and Energy with Formstack.

According to the latest data from the 2019 E-Expectations Trend Report by RNL and OmniUpdate, students will abandon a form if it asks for too much information.


You have a microcosm of social influencers walking around on your campus, and since they are already enrolled, you can bet they have bought into your brand. Capitalize on their audiences by asking them to become brand ambassadors or campus influencers for your college or university. To do this, develop a plan where they commit to posting consistently on given topics such as a day in the life at your university or their favorite cheap eats around campus. Micro-moments such as these present a fleeting chance to engage with prospective students and move them along in their journey.


In Serenity Now: Redesigning a Website in One Year or Less, Angela Cavaliere and Amelia Fox from Montgomery County Community College in Pennsylvania share how to navigate project timelines, conduct user testing, and rewrite content to incorporate a new brand to meet a rigorous one-year deadline for a college website redesign. If you’re really ambitious, check out ways to make your website a brand-building powerhouse.

Influencer marketing, like that used by University of Denver, is an up-and-coming trend for attracting prospective students to your college or university website.

Looking for other ways to meet your new year’s resolutions? Download OmniUpdate’s ebook, Get Ahead in 2020: 52 Digital Marketing Tips for Higher Ed.

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