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SUMMARY:Data\, Not Drama: How to Build Adult Learner Campaigns That Convert 
DESCRIPTION:Adult learners represent one of higher education’s biggest enrollment opportunities but reaching them requires a different approach than traditional student recruitment.   \n\n\n\nJoin Owens Community College’s Tasha Hussain Black and Stamats’ Lisa Starkey-Wood for a practical discussion on how Owens used market research\, audience insights\, and agile marketing strategies to identify untapped enrollment opportunities and build campaigns that delivered measurable results.  \n\n\n\nYou’ll learn how to:  \n\n\n\n\nBuild campaign experiences that drive inquiries and enrollment action \n\n\n\nUse performance data to refine campaigns and improve results over time \n\n\n\nIdentify adult learner opportunities in your market using data and research\n\n\n\nCreate messaging that speaks to the realities\, motivations\, and goals of adult learners \n\n\n\nAlign marketing\, enrollment\, and institutional priorities to maximize impact  \n\n\n\n\nIf you’re launching a new adult learner initiative or looking to improve existing efforts\, you’ll leave with practical strategies you can apply immediately to attract\, engage\, and enroll more adult learners. 
URL:https://www.stamats.com/event/build-adult-learner-campaigns/
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