What’s the point of non-matriculant studies?

A non-matriculant study reveals critical information about the factors that influence a student’s decision, how your institution compares with others (or, at least, how it is perceived in comparison), and how you can improve your recruitment process and yield marketing in the future. Listen to the podcast: Read the transcript: Mariah: I’m Mariah Obiedzinski, director…

The Connection Between Unemployment and Higher Ed

Grant DeRoo’s experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind the connection between unemployment and higher ed. Full…

Balancing Student Relations with Data Collection

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top…

Marketing to military personnel as non-traditional students

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it’s important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we’re joined by Ali-Reza Rajabzadeh, Area Coordinator of…

How to target nontraditional student prospects in your higher ed marketing

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional…