In this episode, we talk with author Jim Sterne about artificial intelligence in marketing. Jim wrote the book on the topic and shares his thoughts on what marketers should know, how to communicate with data scientists, and how to understand AI opportunities. Listen now.
Across the U.S., approximately one in four people has a disability, according to the CDC. This is a large sector of any consumer audience, from prospective college students and parents to potential retail clients and health care patients. With thoughtful planning and testing, you can help make your website experience more accessible to users with…
How do you know if you’re ready for a college website redesign? We assess many colleges and see a common pattern over the years. Maybe it’s the frustrated students who can’t find the FAFSA renewal forms. Or the staff members who battle the content management system (CMS). Worst of all, are the future students who…
Hey, psssst. You over there. I’m sitting on some hot data, freshly aggregated and bursting with the potential for robust interpretation. All of this top secret information is in this manila envelope underneath me on this chair. (Side note: do you like how I coordinate the envelope with my ginger fur? Cats naturally have style.) Where did I get all this information about the users on your website? From your website’s Google Analytics (GA). You should really spend more time in there.
By now, it’s clear that good images can stop your viewers in their tracks—newspaper, magazines, and book jacket designers have figured this out for ages. So it isn’t surprising that 140-character tweets and other text-only media have been replaced by Instagram, Pinterest, and Snapchat. However, this is not to say that text doesn’t matter because we’re too lazy to read, only that images have been complementing or even supplanting headlines.
Bob and Eric discuss what’s on everyone’s mind: is a college degree worth the cost? The question deserves to be answered—but what’s the right equation and are students the determining variable?
Bob and Eric discuss the role of a new president at a college or university. A momentous and often contentious occasion for any institution, a new president should consider these tips.
We recently held a one-day conference for developing and marketing online programs in Chicago. Not surprisingly, much of the conversation centered around answering the question, “How do we decide what new programs to offer?”
You have probably heard from someone in your administration the words “get on this social media thing,” because that’s what everyone is doing these days. You wonder where they’ve been for the last 10 years, but another thought quickly creeps in—how do you represent an entire department or college?
Nonmatriculating students may be the most important target audience for quantitative research. You’ve made the investment to get them this far and, for whatever reason(s), they have eschewed your school for another. Too frequently, the students you’ve so heavily invested in slip away and you never have a full—and actionable—understanding of why.