Beyond Flexible: Meeting the Needs of Today’s Adult Student

Is your institution meeting the expectations of today’s adult students? How do you know? The needs of adult students have changed dramatically over the past 10 years, and so has the way adults make decisions about the colleges and universities they attend. Now, the selection process usually involves online research via reviews and benchmarks created…

The Message Matters: 6 Tips for Better Program Promotion

Over the past few years, a growing number of clients have approached Stamats asking for assistance refreshing and strengthening their brand marketing messages and improving the effectiveness of their student recruitment messaging. These two challenges converge for the types of information and messages used to promote academic programs. Based on scores of competitor reviews, some…

Organizing the Marketing Department: Four Steps for Success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.

The Excelsior Scholarship Program: Major Breakthrough or Minor Shakeup?

In April, New York Governor Andrew Cuomo signed a bill enacting the Excelsior Scholarship program, an initiative that allows New York residents from families earning up to $125,000 per year to attend all CUNY and SUNY colleges tuition free. With over 940,000 families potentially eligible, the program will undoubtedly reshape the competitive landscape for New…

2018 International Student Communication Plan

The impact of the UK’s Brexit vote and the results of the 2016 elections in the US have already negatively impacted international applications to many colleges and universities in both countries. Rather than wait until final enrollment numbers are reported in the fall, schools with strategic international recruitment plans should begin now to review and change the way they have recruited international students in the past.