Balancing Student Relations with Data Collection

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top…

Marketing to military personnel as non-traditional students

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it’s important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we’re joined by Ali-Reza Rajabzadeh, Area Coordinator of…

Mariah Obiedinski

Stamats Hires Top Content Marketer Mariah Obiedzinski to Expand Service Offerings

Content marketing has become a must-have component of successful digital marketing strategies across all industries, but it poses two problems for institutions of all sizes: There’s limited time to do it, and limited expertise in ever-changing best practices. As more clients ask for actionable, conversion-centered content, Stamats is prepared to heed the call. In December…

How to target nontraditional student prospects in your higher ed marketing

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional…