Crisis Communication

Tips for Crisis Communication in the Digital Age

Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences.   Prefer to read? Transcript starts below: Christoph Trappe: Hello,…

Higher Ed Marketers Should Create Podcasts in 2019

As an academic institution marketer, a top priority is reaching prospective students and their parents with the right message to attract more of the right students. These students will become the voices of your brand, amplifying their support, opinions and insights about the organization for years to come on their resumes, social media and potentially your planned giving registries.  The challenge of…

Balancing Student Relations with Data Collection

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top…

Marketing to military personnel as non-traditional students

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it’s important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we’re joined by Ali-Reza Rajabzadeh, Area Coordinator of…

How to target nontraditional student prospects in your higher ed marketing

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Officer Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional Education at Kennesaw…