October 2, 2018
As with all things, recruitment success demands a clear strategy—strategy that’s rooted in solid research, shaped by quantifiable goals, and driven by the collective effort of talented teams. If your recruitment efforts are falling flat, it’s time to build a better plan. Here are seven crucial steps every recruitment plan must include:
Determine the geographic territories for your recruitment activities. What areas will be primary, secondary, and tertiary? Prioritize your efforts (and later, design your strategies) based on these designations.
It’s the first rule of successful marketing: Understand your audience. Define the profiles of those students who are most likely to enroll at your institution. Use this information to segment audiences and guide your recruitment strategy (messages/themes, channels, timing, etc.).
Get specific about your application and enrollment goals. What targets would you like to hit? Assign quantifiable goals to each counselor, create a clear timeline for achievement, and track progress. As the team moves forward, make adjustments as necessary.
Similarly, define your net tuition revenue goals. Align financial aid and scholarship strategies to achieve these goals and make sure all departments are working together to meet targets.
Every successful recruitment plan must include strategies for the following:
The recruitment experience doesn’t end when a prospect is accepted to your college or university. Outline, communicate, and facilitate every step a new student will take, including:
The most effective recruitment plans are living documents—changeable based on new information and fresh insight. Analyze the enrollment data to see what’s worked and what hasn’t. Refine your approach and plan for the next cycle.
Stamats helps colleges and universities across the nation improve recruitment success through custom research, strategy and planning, and digital and creative services. For more information on how we can help your school achieve its recruitment and enrollment goals, please call us at (800) 553-8878.