10 Tips for Smarter SEO

It’s more important in 2019 than ever to ensure that your website’s SEO is in top shape. Whether a small-time freelancer or apex marketing firm, following these ten tips will lead to SEO success for your college and universities. The latest marketing trends are important but search engines can change their algorithms overnight. It can…

That’s a Wrap: Stamats Conference Shares the Latest in Nontraditional Student Marketing

On February 13, we concluded another successful Stamats Adult Students Marketing Conference. For two days, higher education professionals from across the nation gathered to discuss issues critical to adult student marketing and recruitment, share information, and learn from leaders in the field—all with sunny (well, mostly sunny) San Diego as our backdrop. If you missed…

Higher Ed Marketers Should Create Podcasts in 2019

As an academic institution marketer, a top priority is reaching prospective students and their parents with the right message to attract more of the right students. These students will become the voices of your brand, amplifying their support, opinions and insights about the organization for years to come on their resumes, social media and potentially your planned giving registries.  The challenge of…