I’ve helped give birth and it was good.
Okay, maybe not the best metaphor.
September 1st of this year marked the opening of the nation’s newest higher education institution, the University of Texas Rio Grande Valley. I had the profound privilege of guiding a team on UTRGV’s brand marketing, from conception to planning to execution, collaborating every step of the way with UT System and the amazing folks in the Valley who live this new U every day. It has been an 18-month-and-counting labor of love.