SECONDARY RESEARCH
Taking the Pulse of Your Market
Research related to trends, patterns, and projected areas of growth in the higher education market at-large can be an invaluable source of secondary data for your institution. Stamats can help you assess published statistics from various national reporting agencies to inform your marketing strategies. We conduct secondary research in the form of robust environmental scans and enrollment conversion analyses.
Environmental Scans
Environmental scans focus on characteristics and trends in your primary market that indicate how your prospective students might act in the near and intermediate future. By synthesizing environmental research and market trend analysis, we investigate enrollment patterns for your institution or a specific program, assess projected growth in your marketplace, and identify potential market threats and opportunities. Environmental scans typically include a review of the following:
- Census data in your primary market
- Regional, statewide, and national demographic, economic, and population trends
- Regional, statewide, and national employment and job trends
- Relevant business community facts
- Competitor Web sites and publications
- Educational program gaps
- Reactions and impressions of third-party evaluators/endorsers
Enrollment Conversion Analysis
In today's higher education environment, it is important to efficiently manage your funnel from search through matriculation. Stamats analyzes inquiry and conversion data to provide a clear and reliable understanding of the students most likely to enroll at your institution.
While data analysis is not new to recruitment, Stamats brings decades of leading-edge higher education marketing experience and a heightened level of theoretical and practical expertise to the process.
- Our research team analyzes your conversion data from the past three years to construct statistical models which identify the best profiles of student enrollment for your institution.
- You will be able to sort your prospect, inquiry, admit, and matriculant list into those most likely, somewhat likely, and least likely to enroll in your institution.
- Careful consideration is put into the construction of a robust-yet-approachable model to ensure that it results in actionable recommendations and strategy for you.