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RESEARCH

Science Imitating Life
What drives prospective students to your school? How are you perceived versus your competition? What can you do to more effectively reach out to your alumni? How much can you increase tuition without negatively impacting enrollment? These are the kinds of questions that can be answered by higher education research—the science that can change the life of your institution.

Stamats' Research Philosophy
There are as many ways to conduct market research as there are companies that do market research. However, unlike most consulting groups, Stamats does not simply conduct research—we take you much farther.

Through quantitative, qualitative, and secondary research, we provide data upon which you can act and help you use the results to immediately improve your performance. With targeted audits in areas such as recruiting, fundraising, and competitive analyses, we'll help you look at your challenges and opportunities with a fresh set of eyes. Your Stamats planning team takes the results of your research and provides you with a way to prioritize your goals and gives you a strategic compass that will guide your institution forward. And, your Stamats brand marketing team helps you achieve synergy between all the elements of higher education marketing—research, planning, creative execution, and evaluation—to strengthen your brand in the minds of your target audiences.

Fieldwork Eliminating Guesswork
When it comes to investigating the unsolved marketing mysteries and unanswered questions at your institution, Stamats is the quintessential detective—resourceful, thorough, precise, and creative. Our research team is one of the nation's most experienced in higher education—conducting hundreds of research studies each year for our clients.

We specialize in helping colleges and universities understand the perceptions, motivations, and behaviors of your key audiences, including:

• Prospective students
• Noninquirers, nonapplicants, and nonmatriculants
• Current students
• Parents of current students and prospects
• Alumni
• Faculty and staff
• Current and former donors
• Community residents
• Business and opinion leaders
• Church and religious leaders
• Media