MESSAGE DEVELOPMENT
Speaking in a Slightly Different Tone
Ideally, you have complete control over the brand messages conveyed by your promotional materials, be it a viewbook, catalogue, billboard, Web page, case statement or e-mail. However, when working with the media there are no guaranteed message controls.
When news editors receive your pitch letter or press release, they are thinking, “Is this newsworthy?” Not, “Will this sell the school?” Sales copy doesn’t work with news editors. So, we work with you to craft news-related messages and features with objective facts woven into an interesting context. Legitimate news content and topical features of real interest will convince editors that your story is worth releasing.
We know how to minimize the weaknesses while taking advantage of the strengths of every medium of delivery (print, TV, or radio), so that your message—whatever the audience—is delivered effectively.
- DO YOUR RESEARCH
- To learn more about how Stamats’ market research team can help your institution move forward with purpose and passion, contact Stamats.