MEDIA RELATIONS
Traditional Media Still Has Something to Say
News print is going to be around for some time to come, and will continue to enliven your institution’s image with invaluable coverage. We have become a fairly media-savvy society and know that advertising messages can be predictable and subjective. However, when a third-party such as a newspaper editor or popular Web site says you are good… then people believe it, and you get noticed.
Our consultants draw upon their extensive experience in traditional media (newspaper, magazine, TV, radio) to craft news messages that grab and hold attention—especially the attention of the all-important parent demographic, which remains instrumental in the college decision-making process.
New Media Plays Well for a Social Audience
Teenagers and college students are social beings. That may never change. What has changed is the way they socialize. Facebook, MySpace, YouTube, blogs, text messaging and podcasts—the “new media”— are the newspapers, magazines, telephones and radios of today’s pre-college demographic. And while these “new media” are exponentially expanding their interactive social network and defining their generation, you will still hear them asking: “What colleges are you applying to?” “Do you want to go on a college visit together?” “Where did you get accepted?”
- DO YOUR RESEARCH
- To learn more about how Stamats’ market research team can help your institution move forward with purpose and passion, contact Stamats.