SEARCH ENGINE MARKETING
If You Build It, Will They Come?
Your investment in a new Web site is only as effective as its findability. What if a prospective student doesn't know you're out there? What if, for instance, someone is searching for a nursing school in the Midwest and YOU are a nursing school in the Midwest—will your site appear in their search? It should. It must.
That's what Search Engine Marketing (SEM) is about. Stamats provides you with expert consultation on both Search Engine Optimization (SEO) and pay-per-click advertising. By targeting certain keywords on your website, and purchasing clicks and listings on search engines; you can effectively maximize the amount of qualified leads you receive.
Search Engine Optimization
Search engine optimization boosts your site's rankings by making the content more relevant to important search terms. This process creates real content that will both improve the site and appeal to users arriving from search engines. Stamats' writers are adept at writing content that optimizes the findability of your Web site, and our interactive strategists will help you develop features that will also work to raise your visibility on search engines.
Pay-Per-Click Advertising (PPC)
Also known as sponsored listings, and paid placement, PPC has become a cost-effective way to buy your way to the top of search engine results for any term you wish. With proper management and a clear focus, PPC offers some of the most well targeted, far-reaching, and economical advertising on the Internet.