WHY CHOOSE STAMATS FOR DIRECT MARKETING?
Dear Prospective Student.
If that's how you're currently addressing your direct marketing efforts, then choosing Stamats isn't an option, it's a necessity. Make your message personal, make it meaningful, and make it compelling enough to get your prospects to do something. It sounds deceivingly simple. But it requires a direct marketing partner who knows how to make it happen—and that's what Stamats does for colleges and universities.
Our Direct Point-of-View
Here is some of the direct marketing wisdom—both conventional and unconventional—that we bring to every project:
- The traditional way to measure the success of your search—a bounty of inquiries—has proven to be costly and less effective in yielding significant conversion rates. Stamats' direct marketing strategists help you focus on a small, manageable group of qualified inquiries who are more likely to apply to your school.
- Your direct marketing pieces must be on strategy and on brand, maintaining the consistency of your brand promise and your overall communications look and feel.
- Don't think of your search efforts as a one-time mailing, but as an ongoing dialogue with your audience through multiple mediums.
- Personalizing your direct marketing efforts yields greater relevance, greater response rates, greater conversion rates, and a greater return on your investment.
- Make an offer your prospects can't refuse. For example, drive prospects to a dedicated Web page (not your Web site's home page) that engages them beyond just "requesting more information."
- Don't rely on a business reply card. Today's students aren't accustomed to filling one out, you'll get data errors due to illegible handwriting, it's a signal of "one-to-many" marketing, and you might just lose an inquiry who gets frustrated by the information requested, i.e. "Do they want my home telephone or cell phone number?"
- Direct marketing is one of the few communication mediums that can yield measurable results, so capitalize on it. Take the time and dedicate the resources to track your response rates—it'll pay off in the end.