UNDERGRADUATE SEARCH
Shrinking the Bulls Eye
The traditional way to measure the success of your undergraduate search—a bounty of inquiries—has proven to be costly and less effective in yielding significant conversion rates. That's why Stamats takes a different approach—we help you focus on a small, manageable group of qualified inquiries who are likely to apply to your school. We'll help you understand ways to obtain permission to communicate with each individual and help you save time, staff resources, and money. In addition, we'll help you create messages that are relevant, personal, and anticipated, and provide an offer that compels students to take action.
Turning the Tables
Today's recruitment environment is saturated with marketing messages. With so many colleges and universities vying for the attention of a few qualified prospects, the power has shifted from the message sender to the message receiver. In order to have a successful undergraduate search campaign, you need to consider your search as a year-round process, not a one-time event. As part of every customized search strategy, Stamats will conduct key initiatives to help shift the power back to you:
- Inquiry Mapping: Using your student data files, Stamats works with you to identify the geographic areas in which you should focus your search and recruitment efforts, as well as the areas in which your current efforts are not producing desired results.
- List Purchasing: Stamats helps you define the best prospects for your institution by evaluating several levels of inquiry conversion results for behavioral data. We also recommend a multiple list source strategy, allowing you to penetrate the selected markets.
- Creative Development: Stamats develops search communications that maintain the brand consistency of your institution and capture the attention of your target audience. This is critical when the delivery of search comes at a time when every other institution is mailing to your target audience as well.
- Offer Development: When your message resonates with a prospective student, the offer often serves as the deciding factor that determines if that student will respond. Stamats develops creative and engaging offers for search campaigns.
- Multi-Channel Strategy: Effective search campaigns utilize a multi-channel strategy, including postal mail, e-mail, and Web. Stamats helps you create a strategy that utilizes these channels of contact and allows you to select the most effective method for continued contact with the student.
- Analysis and Reporting: This key element is often times overlooked. We provide mechanisms by which you can track response rates and measure the reach of your search efforts. This third-party interpretation helps you identify your campaign's strengths so you can do more of what works and achieve a greater return on your investment.
- Search Summit: Upon completion of your campaign, Stamats conducts a summit on your campus to provide a thorough evaluation of the results from the program as well as an honest critique about the program's strengths and possible improvements. We analyze the hard numbers and results, and apply best practices, national trends, research, and smart thinking to the search campaign for the next year.