PROCESS MAPPING
Starting on the Same Page. Literally.
A critical review and mapping of your communication sequence can provide a watershed moment of realization for your recruitment operations. Visualizing the flow of information from your institution to prospective students helps you identify opportunities for optimizing your tactics, as well as points of super-saturation, in your communication funnel.
Stamats' process mapping technique identifies opportunities and streamlines your existing communication processes. Working with you, we create a visual representation, in the form of an 11x17 color-coded map, of your recruiting efforts and provide recommendations to improve your success. Our recommendations are based on interactive and direct marketing "best practices" in conjunction with your existing infrastructure, technology, and resources.
Process mapping is extremely effective for institutions that want to:
- Improve internal buy-in of the current recruitment activities
- Provide training for staff and faculty on current processes
- Apply key messaging strategies from recent brand marketing studies
- Improve source code tracking
- Develop a new search offer
- Broaden non-responder opportunities
- Incorporate testing opportunities
- Integrate e-mail marketing into the recruiting mix
- Maximize Web site integration
- Incorporate telequalification strategies
- Add or apply predictive modeling to support segmented communication strategies