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DIRECT MARKETING

Become the Center of Attention
Evolving technologies, communication preferences, and the ongoing challenges to engage—and maintain—an individual's interest continue to change the dynamics of higher education marketing. Our direct marketing specialists create integrated direct marketing campaigns that reinforce your brand image, reach your target audiences through personally relevant and timely communications, and differentiate your institution from the competition. The best way to begin any direct marketing program is to make a critical analysis of your communication funnel—we call it process mapping—so that you can identify opportunities, optimize, and streamline your institution's existing communication processes.

Make Them an Offer They Can't Refuse
As you establish and build your brand awareness among your key audiences, direct marketing provides you with the opportunity to ask these key audiences to DO something. Through our robust undergraduate search programs and e-mail marketing strategies, we'll help you reach your audience(s) and generate inquiries. For example, anonymous visitors to your Web site can be captured with a compelling offer that motivates them to react. And, whether you are inviting prospective students to visit campus or asking individuals to support your annual giving initiative, direct marketing produces measurable results.