WHY CHOOSE STAMATS FOR BRAND MARKETING?
You Have a Brand
Presidents and marketing officers frequently mention to us that their schools need a “brand.” The truth is they have a brand; it simply resides in the minds of their audiences—alumni, students, employees, community members, etc. Rather than being “brandless,” most schools suffer from inconsistent brands. Typically:
- Internal stakeholders do not agree on the definition of the school’s brand
- Integration among marketing activities lacks due to underdeveloped plans and overdeveloped “turf” sensitivities
Stamats helps you clarify your brand, not create it. We provide the tools you need to refine, sharpen, and communicate the distinct qualities that have guided your institution for years.
Stamats Helps you Clarify Your Brand
Here is why you can trust Stamats to help you clarify your brand:
Comprehensive brand marketing services: Stamats offers you a staff of consultants, researchers, writers, designers, and program managers all equipped to provide strategic brand marketing services. We help you conduct the research, define the strategy, develop the communications plan, and design the creative executions. You will not need to work with one, two, or even three firms—Stamats has the resources in-house to accomplish all of your brand marketing goals.
Building buy-in throughout the project: Stamats believes successful brands evolve out of the community. We spend the time on your campus necessary to identity the heritage, programs, people, and dreams that distinguish your institution from others. We engage your community throughout the process. In a sense, we become part of your institution. Our goal is to build support and enthusiasm at every opportunity.
A proven process: Stamats’ brand marketing strategies are tried and true, based on principles that work. However, it’s not a lock-step, boxed-in process. We meet you where you already are in the process and help you move forward successfully. Our approach is interactive, comprehensive, and flexible.
The higher education experts: Stamats has been helping colleges and universities identify, communicate, and keep their brand promises for more than 50 years. We are a higher education marketing firm that knows higher education. Our process for brand clarification works in higher education marketing because it was designed for, and in some cases by, the cultures of American campuses.