RESEARCH
Research forms the foundation of Stamats' brand marketing campaigns. After all, your brand must blend your core institutional strengths—what you do well—with the key attributes your audiences value—what they want you to do well—
To find the essence of your brand, we go straight to your key audiences.
Faculty, Staff, and Students
We begin with an internal assessment to understand how your internal audiences (faculty, staff, and students) perceive your brand, as well as how knowledgeable and enthusiastic they are about the brand initiative. The internal assessment typically includes a campus visit, on-campus interviews, and an internal Web survey.
External Audiences
How is your institution perceived and positioned by your key external audiences? The external research will answer that question. Conducted via telephone and Web surveys, the external research identifies issues related to awareness, image, competitive positioning, academic reputation, and market position.
Competitors
An effective brand marketing strategy cannot be built in isolation; therefore, we recommend all brand campaigns include a review, whether an overview or a thorough assessment, of the brand positions of your key competitors.
Once we complete the research portion of the project, we move into the Strategy and Planning phase.