BRAND MARKETING
A Promise Made
A brand is more than a look or a logo—it's a collection of words, images, ideas, and emotions that comes immediately to mind when someone thinks about your institution. In short, your brand is the promise you make to stakeholders (and prospective stakeholders) that expresses your school's core values. A promise that, if applied effectively, can help increase enrollment, boost giving, create awareness, and deliver relevance to the people who matter most to your school.
The key to brand marketing—the ultimate litmus test—is what pops into a student's or donor's head upon hearing your institution's name. If their response is "good school," that's another way of saying they don't know much about you. Your school is at great risk if it's a "best-kept secret." To effectively communicate your promise, you must first make a promise that matters, one that is clarified through a process that engages your entire campus community and other key stakeholders.
The Way We Work
Clarifying your institutional brand is undeniably a daunting task. Where to begin? Where to end? How to get organized? Who to involve? Stamats' brand marketing strategies are tried and true, based on principles that work. However, it's not a lock-step, boxed-in process. We customize our approach to fit your school's unique challenges and opportunities.
Stamats' approach is interactive, comprehensive, flexible, and typically includes four components:
- PROMISES KEPT
- To learn more about how Stamats' brand marketing team can help your institution move forward with purpose and passion, contact Stamats.