CREATIVE
Communicating your brand promise to your key audiences requires the use of segmented messages and a "look" that is compelling, relevant, and motivates your target audiences to react.
Your Stamats creative team is involved throughout the brand clarification process, breathing life into your institutional brand by developing a campaign theme and series of sample creative executions that show you how to express your brand promise across audiences and mediums. The executions allow you to visualize the detail and overarching creative direction that might be used in a brand marketing campaign-they may include print, Web, signage and banner design, sample TV ads and radio spots, and merchandise.
It is also during this creative phase that we focus on operationalizing your brand across the campus, infusing your campus culture with on-brand messaging, and giving everyone a sense of brand ownership so they can effectively multiply your messages beyond the campus.
The result of this phase is a comprehensive brand portfolio (a thick book) that contains all the elements of your brand: your abstract, sample executions, usage guidelines, creative recommendations, and files that will aid you in reproducing the creative treatment.
Once we complete the creative portion of the project, we can help you execute the development of your brand communication (including advertising, direct marketing, interactive media, and print media). We are also available to assist you in evaluating your efforts and strengthening your brand.