
A Brave, New Media World
In the "old days," colleges and universities could rely upon a traditional approach to recruiting students—mailing a viewbook and waiting for the business reply card to return. Those days are over. Your prospective students expect to see you online, on billboards, in magazines, on TV, and over the airwaves, the same places where they receive messages from marketers selling cell phones, music, clothing, and automobiles. Today's reality means you're competing for mind-share against Cingular, iTunes, and Abercrombie & Fitch, just as much as you're competing with other colleges.
Stamats knows both worlds: advertising and higher education. At Stamats, we understand the unique challenges you face when trying to promote your institution in a complex media-driven world. We can help you determine where and when to place your media, how much to invest, and how to target your audiences. In other words, Stamats can help you develop brilliant creative as well as a media strategy that will make sure your audiences pay attention.