Considering how time consuming and difficult strategic planning can be, it is important to be mindful of the real benefits of strategic planning, including:1

  • Allows you to plan around and take advantage of opportunities and trends, rather than just reacting to them
  • Helps clarify vision and organizational purpose and thereby increases organizational direction
  • Aligns the university with its environment
  • Increases internal teamwork and ownership
  • Heightens the sense among both internal and external constituencies that the organization is being well led and well managed
  • Helps prioritize issues and focus resources on key initiatives
  • Provides a foundation for the measurement of progress



1 I used multiple sources for this compilation including:;, pg. 4;;;

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