Hey Bob, it's Eric.

Hey Bob, it’s Eric.

Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. With a little help from iTunes, here’s your chance to listen in on our higher ed marketing meanderings.

We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.

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Episode 5: Is Higher Ed Marketing Fair?

Eric calls Bob to discuss how to prioritize marketing initiatives on a college campus. They discuss the importance of ruthless prioritization with the big picture in mind.

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