I love irony.

Some of the best comedy comes from it. Irony can often bring to light unexpected lessons, sometimes warm and delightful while other lessons can be piercing and cold.

While researching for my blog post about Google, what could be more ironic than googling Google? Sure, I could just go to Google’s page and click the About button, but what’s the fun in that?

I wanted to know what makes Google such a great brand. A brand master. So I type, “what makes Google a successful brand,” into my browser (Google Chrome, mind you). Hit enter.

Right on cue, instantly, a list of results for me to dig through. 78,500,000 to be exact. They delivered on their number one brand promise. Google’s mission is to organize the world’s information and make it universally accessible and useful.[1] The irony here, I utilized their product to learn more about them, and none of the results were produced by Google.

As I was looking at the results, lightning struck: what were the suggested searches? I close my list of items and retype my original search (see image above). Another reason why Google is a brand master, they know what you’re thinking before you know you’re thinking it.

In my quest for answers, they were right there, provided for me.

What makes Google…

A successful brand (obviously showing because it was my last search). As I stated previously, they excel at delivering their brand promise that is unique to them.

Successful. They make money on the very data we provide to them. They allow companies to use their insights to advertise to their most important audiences. Thanks to them, we have advertising channels like SEO, SEM, and display advertising. Plus, they have continued to expand their business into complementary ventures like Gmail, Google+ (not as successfully), Google Wallet, Google Play, and Android phones. To top it off, they have their own browser, as of June 2014 has now surpassed Internet Explorer (IE) in U.S. market share for desktop and mobile browsers combined, according to The Daily Mail. Google Chrome’s market share is growing at a rate of 6% each year and IE matches that pace, but in decline. 

Great. Although not the first, Google has arguably been the best and most used search engine. They own 65% of the marketplace. Sure, there are other search engines out there: Bing, Baidu, Yahoo, AOL Search, and a host of others, but when was the last time you told someone to “search engine” something or “Bing it”? You said Google it, didn’t you?

A great place to work. After seeing the movie, The Internship, Google is to me what Wonka’s Chocolate Factory was to young Charlie Bucket. A place where work, play, innovation, and unbound creativity collide. Where you are only held back by the limits of your imagination. I have heard, read blogs, books, and articles about business success. Along the way, more than one of them has stated. Treat your employees in a manner that you want them to treat customers and clients. The “Golden Rule” of business, if you will. If Google is anything like the aforementioned movie, with all due respect to Stamats, count me in. We don’t have slides. Although, we do have a haunted house in our warehouse, but that is another blog for a different day.

Different. They have a sense of humor and ability to adapt. What other brand in the world can change their logo everyday but still be identified and revered for it? Their Google Doodles are topical, interesting, and compelling. (If you ever run into our very own Dr. Bob Sevier, ask him about the difference between being unique and being compelling). And over the years, they have had over 1000 different Doodles.

As of late however, there seems to be a bit of anti-Google outbreak. They have too much data. They know too much. The irony, we are the one’s feeding this algorithmic monster. But, I get it. With data theft and all the mumblings you hear about “big brother” tracking people through their technologically-enhanced devices, it’s a little freaky when you really think about it. But if we divorce Google, how do we find information easily and accessibly at our finger tips?

Well, what’s the second largest search engine?

Oh…YouTube[2]…I like YouTube…

But…wait a minute…

YouTube is owned by…



[1] Google website: https://www.google.com/intl/en/about/

[2] Mushroom Networks Infographic: http://www.mushroomnetworks.com/infographics/youtube—the-2nd-largest-search-engine-infographic

About the author

Leave a Reply