A lot of people are afraid to be bold. And it’s understandable why. Being bold can be scary. You put yourself/your beliefs/your identity/your brand out there and hope that others will have the same enthusiasm for it as you. That others won’t reject you.

But there’s no guarantee. It’s why so many people and so many brands take the safe approach—so as not to upset or offend or shock. Those brands are forgettable, though. The dauntless ones are those that are memorable, that stick with you over time. And not taking advantage of that is an unfortunate lost opportunity to make a lasting impression on someone.

Amelia Earhart, circa 1928, Los Angeles Daily News

Amelia Earhart, circa 1928, Los Angeles Daily News

July 24 is Amelia Earhart Day. It honors the famous aviator whose plane was lost in 1937 while she was attempting to fly around the world with her navigator, Fred Noonan. Earhart was anything but ordinary. She was the first woman to fly solo nonstop across the Atlantic Ocean. She was the first woman to fly solo from Honolulu, Hawaii, to Oakland, California. In her lifetime, she broke seven women’s speed and distance aviation records.

And she did so when it was uncommon for women to attempt such feats. When not many others dared to do it. Even though she’s mostly remembered for the fateful flight that led to her disappearance, if it hadn’t been for the bold and daring way she lived her life, she wouldn’t have left such an impression. And it’s a lasting one.

More than 75 years after her disappearance, a woman aptly named Amelia Earhart (no relation) is drawing inspiration from her namesake to complete the flight the first Earhart never did. That takes guts. Especially given what happened the first time around. It’s almost as nerve-racking as those people waiting to take the maiden voyage of Titanic on a replica ship. Nope. Nuh uh. No thanks. But I digress.

The point is that a strong, bold identity has been built around a woman who lived her life with passion and adventure, and it’s still going strong. Who’s to say you can’t make the same lasting impression? Be audacious. Be bold. Dare to present your brand to people with conviction. You might just go down in history (figuratively, that is).

Oh, and in case you were wondering, the modern-day Amelia Earhart successfully completed her flight around the world. Whew.

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