Stamats Google Analytics for Student Recruitment: Beginners Intensive

$199

Wednesday May 31, 2017

1:00pm – 4:00pm

Let’s face it. Browsing through Google Analytics can be overwhelming without knowing what’s important. Some statistics are easy to comprehend and evaluate, but extracting the right information to help inform your recruitment efforts takes a deeper understanding of the metrics that matter. In this Google Analytics session, we’ll go over the key fundamentals of Google Analytics and explain why Google Analytics is an invaluable asset towards student recruitment success. Not only will you learn how to properly set up your account, but we’ll also walk you through how to build your own Google Analytics strategy map.

What you need to know:

  • How to access your Google Analytics
  • Basic knowledge of Google Analytics is a plus

What you’ll learn:

  • Clear understanding of Google Analytics and how it impacts your institution
  • The significance of Google Analytics in higher education
  • How to properly set up your Google Analytics
  • Overview of Google Analytics Key Reports
  • Google Analytics Strategy Map

 

Stamats Google Analytics for Student Recruitment: Advanced Intensive

$199

Thursday June 1, 2017

9:00am – 12:00pm

A crucial piece in refining your online student recruitment marketing strategies is interpreting the most impactful data to make informed decisions that will lead to stronger recruitment strategies. Knowing various Google Analytics metrics and advanced features is just one part of the analytical process. In this Google Analytics session, we’ll show you how to put your knowledge to work by sampling different audience segmentation practices, goal types, marketing funnel strategies, advanced filters and secondary dimension tabs, and using Google Analytics Multi-Channel Funnels and Attribution reporting.

What you need to know:

  • Fundamentals of Google Analytics, including the different types of metrics and dimensions
  • Working knowledge in basic reporting – this session is for the person looking for more than “beyond the basics”

What you’ll learn:

  • How to segment your website visitors by behaviors and demographics
  • How to identify your website goals
  • How to create goals in Google Analytics
  • How a funnel visualization can report on navigation issues
  • How to properly use advanced filters and secondary dimension tabs to dig deeper into website issues
  • How to use Google Analytics Multi-Channel Funnels and Attribution reporting

 

Location:

Suffolk University
3rd Floor
Room 315

Sargent Hall
120 Tremont Street
Boston, MA

Want to attend both Intensives? Sign up for both at the price of $299, and save $100!

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