Work with Stamats to write a plan

Ensure That Your Plan is the Best One

You know where you want to go. You think you have the resources. But you need to move fast, efficiently, and effectively, and that takes a great plan. You need a plan that’s detailed, with built in points to measure, adjust, and adapt as you go.

How We Can Help

Strategic Planning

The myriad challenges and opportunities facing today’s colleges and universities demand a strategic planning process that is dynamic, inclusive, and efficient. Central to our approach is the idea of alignment. Our process stresses alignment between the institution and its marketplace, the plan and its budget, and the plan and the campus community.

Integrated Marketing and Communications Planning

How well do you communicate with your most important internal and external audiences? We’ll approach the question with you, through a comprehensive assessment; a three-tiered evaluation of strategic, organizational, and message integration; and an examination of the resources—people, dollars, and technology—that support your integrated marketing communication efforts.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Recruitment Planning

Carefully conceived and thoughtfully executed plans are the key to long-term success recruiting undergraduate, graduate, and adult students. And, when, the objectives in the plan are realistic, budgets are carefully addressed, and accountability is clear, you have a recruiting plan that you can implement successfully.

Social Media Planning and Strategy

Platforms like Facebook and Twitter help you engage with prospective students, current students, alumni, and more. Whether you are currently leveraging these platforms or whether you are just beginning, we can help you use social media to drive admissions, increase yield, and create lasting connection with your audiences.

Resources to Help You Write a Plan

Revitalize Your Plan

Are you in a marketing rut? Have you had success with one particular tactic and created your entire strategy around it? No worries, we have all been there at one time or another. Spring is here, and it’s a great opportunity to revitalize your marketing. Here are four ideas to help you get back on…

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Sometimes, Disruption Begins in the Middle

At a recent president’s conference I had time to share lunch with a colleague who has both a long view (looking backward) and a keen interest in where higher education is going. I always find his insights and ideas interesting and worthwhile. As we ate, he asked if I was familiar with Clayton Christensen and…

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What is Vision?

“Without vision, the people perish.” — Proverbs 27 “I have a dream.” — Martin Luther King, Jr. Have you ever tried to put together a jigsaw puzzle? If you have, you know how useful the picture on top of the box is. This picture gives you a sense of what the puzzle should look like.…

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Benefits of Strategic Planning

Considering how time consuming and difficult strategic planning can be, it is important to be mindful of the real benefits of strategic planning, including: Allows you to plan around and take advantage of opportunities and trends, rather than just reacting to them

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Why Strategic Plans Often Fall Short

Last fall I wrote an article for a Stamats publication called Academic Strategist (here’s link if you want to subscribe) that outlined 10 reasons why strategic plans often fail or often do not live up to expectations. I have since augmented that article with some insights from a great posting in Forbes. In some respects the comments below are the flip side of the benefits of strategic planning presented previously. Here they are:

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Pioneering a Vision

Rosa Parks. Jules Verne. Facebook. Charles Lindbergh. John Deere. Monopoly. Elizabeth Blackwell. What you just read may seem like a pretty random assortment of people and things, but there is a common link: They were all born or created within the same week in February throughout history, and in one way or another, they were…

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