Work with Stamats to write a plan

Ensure That Your Plan is the Best One

You know where you want to go. You think you have the resources. But you need to move fast, efficiently, and effectively, and that takes a great plan. You need a plan that’s detailed, with built in points to measure, adjust, and adapt as you go.

How We Can Help

Strategic Planning

The myriad challenges and opportunities facing today’s colleges and universities demand a strategic planning process that is dynamic, inclusive, and efficient. Central to our approach is the idea of alignment. Our process stresses alignment between the institution and its marketplace, the plan and its budget, and the plan and the campus community.

Integrated Marketing and Communications Planning

How well do you communicate with your most important internal and external audiences? We’ll approach the question with you, through a comprehensive assessment; a three-tiered evaluation of strategic, organizational, and message integration; and an examination of the resources—people, dollars, and technology—that support your integrated marketing communication efforts.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Recruitment Planning

Carefully conceived and thoughtfully executed plans are the key to long-term success recruiting undergraduate, graduate, and adult students. And, when, the objectives in the plan are realistic, budgets are carefully addressed, and accountability is clear, you have a recruiting plan that you can implement successfully.

Social Media Planning and Strategy

Platforms like Facebook and Twitter help you engage with prospective students, current students, alumni, and more. Whether you are currently leveraging these platforms or whether you are just beginning, we can help you use social media to drive admissions, increase yield, and create lasting connection with your audiences.

Resources to Help You Write a Plan

Lions and Tigers and Plans… Oh My

“Oh, and watch out for the flying monkeys.” We all know there’s at least one Scarecrow, in the long history of scarecrows, that would have appreciated that nugget of advice early on. Nothing overly specific. Wouldn’t have had to interrupt the song and dance. Just a quick heads up from one of the waving Munchkins,…

Details

Why Are My Fingerprints on the Knife in My Back?

A number of years ago, I read a book by Jerry Harvey. It had a great title: How Come Every Time I Get Stabbed in the Back My Fingerprints Are on the Knife? The book centers around a series of meditations and observations on how and why individuals and organizations self-destruct. I have thought about…

Details

Songs You Don’t Know You Know

Yesterday’s Music I may be ancient and I certainly am a boomer (youngest cohort thereof, I’ll have you know, young whippersnapper!), but I didn’t go to Woodstock. I was eight. Still, the soundtrack of my childhood, thanks to my older siblings, is the foundation to all the music in my brain: the Beatles, Carole King,…

Details

Hit the Dragon with a Map

Following a Vision Takes Courage August 3: I imagine that moment before the voyage. The docks are relatively quiet. Most inbound ships have already tied up, unloaded, and released their crews to sleep or liberty. The liquid golden light of an early summer evening in the south of Spain washes over three ships waiting for…

Details

The Importance of Alignment

In a new white paper on strategic planning, I spent a surprisingly large amount of time on the two types of alignment that are necessary for a successful strategic plan—first, the alignment between an organization and its marketplace; and second, the alignment of the organization behind the strategic plan. In this article I want to…

Details

Planning for the Unknown Unknowns

“There are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know we don’t know. But there are also unknown unknowns; there are things we do not know we don’t know.” — Former United States Secretary of Defense Donald Rumsfeld…

Details