Work with Stamats to write a plan

Ensure That Your Plan is the Best One

You know where you want to go. You think you have the resources. But you need to move fast, efficiently, and effectively, and that takes a great plan. You need a plan that’s detailed, with built in points to measure, adjust, and adapt as you go.

How We Can Help

Strategic Planning

The myriad challenges and opportunities facing today’s colleges and universities demand a strategic planning process that is dynamic, inclusive, and efficient. Central to our approach is the idea of alignment. Our process stresses alignment between the institution and its marketplace, the plan and its budget, and the plan and the campus community.

Integrated Marketing and Communications Planning

How well do you communicate with your most important internal and external audiences? We’ll approach the question with you, through a comprehensive assessment; a three-tiered evaluation of strategic, organizational, and message integration; and an examination of the resources—people, dollars, and technology—that support your integrated marketing communication efforts.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Recruitment Planning

Carefully conceived and thoughtfully executed plans are the key to long-term success recruiting undergraduate, graduate, and adult students. And, when, the objectives in the plan are realistic, budgets are carefully addressed, and accountability is clear, you have a recruiting plan that you can implement successfully.

Social Media Planning and Strategy

Platforms like Facebook and Twitter help you engage with prospective students, current students, alumni, and more. Whether you are currently leveraging these platforms or whether you are just beginning, we can help you use social media to drive admissions, increase yield, and create lasting connection with your audiences.

Resources to Help You Write a Plan

Sustainable Site Redesign: Planning for Life After Launch

So your school is planning a long-overdue website redesign. But how do you balance ambitious goals with the realities of day-to-day site management, feature optimization, and maintenance? Recently, Stamats’ own Lin Larson explored this topic in a webcast hosted by our content management system (CMS) partner, OmniUpdate. With more than 20 years of higher education…


Six Steps to Daily Success

I am in recovery, I am a recovering Big Shot. I started BS Anonymous. Through some of my more challenging experiences, I learned a few simple life-changing strategies that have helped me strengthen my personal vision, connect with my inner spirit, and ultimately change the way I feel, think, act, and react at home and…


Organizing the Marketing Department: Four Steps for Success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.


People First

This September, I am doing a webinar with Rob Westervelt (George Fox University) and Joe Brennan (University at Albany) on designing the highly effective marketing department. We developed this webinar, in part, to counter a popular misperception that effective marketing is all about the organizational structure. What we have learned over the years is that…


Time to Look at Your Summer To-Do List

Summer semester on a college campus is a wondrous thing. The parking spots are abundant, the crosswalks are manageable, and the lines at the local coffee shop aren’t ridiculous. Commencement has come and gone and the start of the fall semester is just far enough away that it still feels like you have somewhat of…


Vital Leadership in an Age of Distraction

Few things thwart vital leadership faster than distraction. Followers in an organization (and face it, most of us are followers) expect and increasingly demand that their leaders rise above the distractions and help keep the organization focused on what truly matters. Our work environments are a microcosm of our larger society and suffer from the…