How Do Your Most Important Audiences Really See You?

No institution is an island. The perceptions, needs, and changes within your audiences shape what you can achieve. Internally, students, staff, and faculty define the institution every day. Externally, alumni, donors, employers, prospective students, parents, and community leaders can smooth your way or spark a storm.

How We Can Help

Academic Satisfaction and Student Outcomes

That robust academic portfolio requires understanding the general learning environment, where student satisfaction is a key driver. We measure students’ satisfaction with their overall academic experiences, including courses, advising, majors, and other academic dimensions, as well as satisfaction with outcomes, including campus life and job placement after graduation.

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Nonmatriculant Studies

Understanding why nonmatriculating students don’t enroll is critically important to your overall recruiting and retention strategy—as is understanding why others don’t apply and others don’t even inquire. College matriculation is a complex decision and you need in-depth data to understand the ones who went elsewhere.

Tuition Price Elasticity and Brand Value Study™

This powerful research tool allows you to see beforehand how changes in tuition will impact market share and overall net tuition revenue—including the price threshold at which students and families balk—as well as how your position in the choice set impacts students’ willingness to pay.

Resources to Help You Understand Your Audience

Millennials Transition to Nontrads?!?!

It may be a bit shocking—at least it was a shock to this aging gen Xer—that today’s oldest millennials now fit into the category of adult/nontraditional (age 25 or older) students. Born between 1981 and 1996, millennials are an interesting group when it comes to their consumer habits and media consumption. Knowing a bit more…


Seven Strangers Picked to Live in a House

I was exactly a year old when MTV launched. A channel that was dedicated to playing music video for 24 hours a day. I have always had a strange love/hate relationship with MTV. Besides being a lover of music and sharing the same birthday, I grew up watching MTV and like many young people since…


An Apple in Hand…

The buzz was enormous, starting at the Las Vegas consumer electronics show in January and managing to stay voluble through several more major shows. It would be a revolution, everyone said. What the device promised—hand-held, wireless, robust—had never been imagined outside of science fiction. Sixteen months after the intended launch date, Apple’s Newton Message Pad…


Chuck Reed, Stamats

Reed Between the Lines: Audience

Call him Ishmael. Ishmael is a self-professed SoCal-based marketing guru working with a large Western USA university on brand. In-state enrollment is struggling. Out-of-state students don’t stay like they should. To him, mountains and piney lands are something to push. “Man, this is gorgeous!” The sky is impossibly blue. The kids are laid back. He’s…


What’s Going On?

My parents had some interesting techniques. One of them was to choose, with great intent, certain movies for us to sit down and watch together. But I’m not talking Disney. These were real, serious movies. They’d often do it separately from one another, and they’d choose films to watch individually with me and my brothers…


Data Crazy

So, there was this guy who was kind of good at everything. He read a lot, he was on lots of committees, he tinkered with stuff, he designed things, he argued—civilly and politely—and he always puzzled about how the universe (and people) worked. He was fascinated by electricity and he hoped the metal rod planned…