How Do Your Most Important Audiences Really See You?

No institution is an island. The perceptions, needs, and changes within your audiences shape what you can achieve. Internally, students, staff, and faculty define the institution every day. Externally, alumni, donors, employers, prospective students, parents, and community leaders can smooth your way or spark a storm.

How We Can Help

Academic Satisfaction and Student Outcomes

That robust academic portfolio requires understanding the general learning environment, where student satisfaction is a key driver. We measure students’ satisfaction with their overall academic experiences, including courses, advising, majors, and other academic dimensions, as well as satisfaction with outcomes, including campus life and job placement after graduation.

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Nonmatriculant Studies

Understanding why nonmatriculating students don’t enroll is critically important to your overall recruiting and retention strategy—as is understanding why others don’t apply and others don’t even inquire. College matriculation is a complex decision and you need in-depth data to understand the ones who went elsewhere.

Tuition Price Elasticity and Brand Value Study™

This powerful research tool allows you to see beforehand how changes in tuition will impact market share and overall net tuition revenue—including the price threshold at which students and families balk—as well as how your position in the choice set impacts students’ willingness to pay.

Resources to Help You Understand Your Audience

Fall, 2017 International Student Trends

Although all of the fall, 2017 international student enrollment reports are not known and although no one has a crystal ball, I think it is safe to write an article about the clear enrollment winners and losers for the fall semester. Clearly countries like Canada and Australia enrolled an increasing number of international students. Clearly…


Beyond Flexible: Meeting the Needs of Today’s Adult Student

Is your institution meeting the expectations of today’s adult students? How do you know? The needs of adult students have changed dramatically over the past 10 years, and so has the way adults make decisions about the colleges and universities they attend. Now, the selection process usually involves online research via reviews and benchmarks created…


Adult Student Recruitment: From Obstacle to Opportunity

We all recognize it, commiserate about it—heck, sometimes we even wring our hands about it. However, awareness plus desire doesn’t always equal decisive action. When it comes to attracting and recruiting adult students (and by that term, I mean adults who are seeking either an undergraduate or graduate degree), it’s not always easy to feel…


Drastic (Recruitment) Times, Drastic (Alumni) Measures

Your school has thousands of loyal brand advocates just waiting to help. The time is right to enlist, engage and empower them. Late last month, The Hechinger Report published a Jon Marcus article titled, “Universities and colleges struggle to stem big drops in enrollment.” Absolutely worth a read if you haven’t already seen it. In…


The Excelsior Scholarship Program: Major Breakthrough or Minor Shakeup?

In April, New York Governor Andrew Cuomo signed a bill enacting the Excelsior Scholarship program, an initiative that allows New York residents from families earning up to $125,000 per year to attend all CUNY and SUNY colleges tuition free. With over 940,000 families potentially eligible, the program will undoubtedly reshape the competitive landscape for New…


Survey Says: Major Trends in Higher Education

Last fall, Stamats conducted its National Poll on the Major Issues Facing Higher Education. Directed at senior-level college administrators and board members, the study had a singular, but crucial purpose: to identify and rank those issues of most importance to higher education professionals and the institutions they serve. To empower college and university leadership across…