I first ran into the four Ps in a graduate course on university administration at The University of Akron in the early ’70s. It was there that I was introduced to a foreign concept in higher education at the time. The idea of treating education with words normally reserved for the business environment was revolutionary.Details
Tuition Pricing Isn’t About Being the Cheapest or Most Expensive
Pricing and costs drive much of the clamor around education. Sift through the yammering, change the ways you’ve always done it, and create a true competitive advantage with rational pricing decisions based on data and brand equity.