Routinely, my recruiting clients and other ask, “If we can only do one study this year, which once should we do?” Without hesitating, I respond, “A nonmatriculant study.” By definition, a nonmatriculant study is directed at students who applied, were accepted, and then chose not to enroll.Details
Find the Hole in Your Recruitment Funnel
Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.