Like undergraduate students, adult students use a panoply of information sources when exploring prospective colleges and programs. Not surprisingly, these sources include a blend of: Digital and non-digital information Channels controlled by the school and channels independent from the school University Website The most powerful owned media, not surprisingly, is an institution’s website. Recognizing its…Details
Find the Hole in Your Recruitment Funnel
Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.