Work with Stamats to improve your enrollment

Find the Hole in Your Recruitment Funnel

Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.

How We Can Help

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Student Recruitment Assessment

Stamats will partner with your recruiting staff to identify and prioritize your best opportunities to enhance recruiting effectiveness. This focused assessment will serve you well if you generally meet your goals but need an outside eye to help you improve, or need immediate assistance to meet your current cycle goals.

Competitive Positioning

Smarter positioning depends upon knowledge of your competitive environment as well as the academic programs and learning environment strengths that distinguish you from your competitors. Our experienced researchers and consultants can help you find sustainable competitive advantages through a competitive environment scan and the right selection of other tools.

Communication Sequence Mapping

To meet your goals, each contact should serve a strategic purpose, continue and enhance your unique story, and arrive at the optimal time. Communication sequence mapping brings order and strategy to complex communications, and leaves you with a more useful end product than the usual marketing communications audit.

Recruitment Planning

Carefully conceived and thoughtfully executed plans are the key to long-term success recruiting undergraduate, graduate, and adult students. And, when, the objectives in the plan are realistic, budgets are carefully addressed, and accountability is clear, you have a recruiting plan that you can implement successfully.

New Market Identification

What if you had a map that located that elusive treasure, those students who want your programs? As you seek more demand for current programs and as you consider new programs or new delivery methods, let us help you make a clearer map of your growing markets.

Academic Program Assessment

To build a robust array of academic programs that are in demand and are differentiated from your competitors’ programs, begin with a rational academic program assessment. Our academic program survey will tell you the strengths and opportunities within existing programs. Your current programs may have the equity to stay in your program portfolio; measuring is the way to find out.

Social Media Planning and Strategy

Platforms like Facebook and Twitter help you engage with prospective students, current students, alumni, and more. Whether you are currently leveraging these platforms or whether you are just beginning, we can help you use social media to drive admissions, increase yield, and create lasting connection with your audiences.

Resources to Help You Improve Enrollment

Creating Better Content for Prospective Students

Creating Better Content for Prospective Students

A recent study by the Content Marketing Institute revealed that only 8 percent of marketers feel their content is “very effective.” At the same time, 65 percent of marketers admitted that they don’t have a written document of content strategy, and about one third of those who do have a documented strategy say they follow it “very closely.” Correlation? You bet.

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Gathering Data from Nonmatriculating Students

Gathering Data from Nonmatriculating Students

Nonmatriculating students may be the most important target audience for quantitative research. You’ve made the investment to get them this far and, for whatever reason(s), they have eschewed your school for another. Too frequently, the students you’ve so heavily invested in slip away and you never have a full—and actionable—understanding of why.

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9 Reasons for Retargeting as a Recruitment Tool

9 Reasons for Retargeting as a Recruitment Tool

Think about your web stats for a minute. Just how often does a prospect visit your site, view a page, and immediately click for more information? If you’re like most colleges and universities, roughly 98% of first time visitors will leave your site without converting (i.e. leaving you without their email or other contact info). Retargeting can help bring those valuable prospects back, giving you another opportunity to bring them into your communications cycle.

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Content Marketing Isn’t for the Faint-Hearted

Content Marketing Isn’t for the Faint-Hearted

Most colleges and universities are doing some kind of content marketing. They’re blogging, they’re posting to Facebook, they’re tweeting, and they’re posting pics to Instagram. At the same time, when I talk to the marketing or enrollment people, they just aren’t satisfied with the results they’re achieving.

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Is Your Enrollment Marketing “Creepy Fantastic?”

Is Your Enrollment Marketing “Creepy Fantastic?”

Not so long ago, I was presenting a content marketing plan to a group of enrollment marketing professionals at a struggling law school. As I outlined an approach that included retargeting, geofencing, IP addressing, and a host of other outreach tactics, all designed to get prospects to some really great content, two of the clients looked at each other with mock horror on their faces and commented, “That’s really creepy.” I turned to them and responded, “It’s also fantastic.”

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