A recent study by the Content Marketing Institute revealed that only 8 percent of marketers feel their content is “very effective.” At the same time, 65 percent of marketers admitted that they don’t have a written document of content strategy, and about one third of those who do have a documented strategy say they follow it “very closely.” Correlation? You bet.Details
Find the Hole in Your Recruitment Funnel
Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.