bolster_your_brBranding for Higher Education

Solid Brands Embed Themselves Into Hearts, Minds, and Wallets

Brand is so much more than a logo or a tagline. It’s the experience people have when they interact with your institution, and it’s the benefit they gain from that interaction. It is the glue between you and your audiences. A strong brand seems simple, yet delivering it is complex.

How We Can Help

Brand Clarification and Development

Your brand is an outward expression of your institution’s core values, so we help you communicate those enduring qualities. Brand marketing requires a high level of campus involvement and engagement, so we spend time on your campus, we build community, and we engage campus leaders and stakeholders at key points.

Brand Boot Camp

If you and your senior leaders already have a keen understanding of your institution, have made firm decisions about your mission and vision, and have identified and clarified your key competitors and target audiences, you might forego our more comprehensive brand development and choose Stamats Brand Boot Camp.

Competitive Positioning

Smarter positioning depends upon knowledge of your competitive environment as well as the academic programs and learning environment strengths that distinguish you from your competitors. Our experienced researchers and consultants can help you find sustainable competitive advantages through a competitive environment scan and the right selection of other tools.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Brand Engagement

You know who you are—who you want to be, how your audiences see you, how you are distinct within higher education—but all those are still separate slices of data. You need an emotionally resonant, unified core. It’s the concept at the center—the concept that creates the center—the idea before the tagline comes out of your mouth, the feeling in your heart even before you see your logo.

Let's Talk About Your Brand

Resources to Help You Bolster Your Brand

Sometimes, the Best Insights Come from Without

When Henry Ford unveiled his Quadricycle on June 4, 1896, it took its place in history as the first automobile he ever designed or drove. It wasn’t long after, in 1903, that the recently incorporated Ford Motor Company released the Model A. Now, 110+ years later, the company Henry Ford built is still going strong—as a family business and as a brand.


Red Cross

Keeping it Simple. A Brand Master: The Red Cross

On a rainy weekend day a while back, my youngest daughter had some of the neighborhood kids over. They were shooting from room to room like rocket propelled grenades, and eventually one of the younger ones bolted into the kitchen where I was flipping through the paper. “Is the letter ‘u’ a vowel?” he asked.…


Chuck Reed, Stamats

Reed Between the Lines: Banner of Brand

I love branding, and not because I’m from Nebraska, the state where brand involves cattle, Warren Buffet, and status in the United States as something to fly over or drive through. Higher ed brand work allows for some creativity, though not as much as we’d all like (Colleges are terribly risk-averse entities, so serious that…


Charles Lindbergh

Determination and a Spark

On April 28, 1927, construction on the Spirit of St. Louis was completed. On May 20 of that same year, Charles Lindbergh and his plane made history when Lindbergh became the first person to complete a nonstop solo flight across the Atlantic Ocean. The Spirit of St. Louis wasn’t just any plane. Lindbergh didn’t pick…


Are You Living the Story?

Are You Living the Story?

My grandfather was a man of few words. But a couple of his favorites were, “Still talkin’?” He’d ask it with a glint in his eye, one brow slightly raised, pitched as a half question, half you-know-exactly-what-I’m-gettin’-at directive. It’s not that he thought words were cheap. But he was a farmer. Every day for him…


Honoring the Brand Masters

We talk brand a lot here. Brand promises. Brand research. Brand attributes. Brand launch. Brand revitalization. And although we know that brand is more than logo, we also try to learn the lessons of brand masters like Roberto Goizueta. Brand is a means to an end, a way to connect our most important audiences with…