When Henry Ford unveiled his Quadricycle on June 4, 1896, it took its place in history as the first automobile he ever designed or drove. It wasn’t long after, in 1903, that the recently incorporated Ford Motor Company released the Model A. Now, 110+ years later, the company Henry Ford built is still going strong—as a family business and as a brand.Details
Solid Brands Embed Themselves Into Hearts, Minds, and Wallets
Brand is so much more than a logo or a tagline. It’s the experience people have when they interact with your institution, and it’s the benefit they gain from that interaction. It is the glue between you and your audiences. A strong brand seems simple, yet delivering it is complex.