bolster_your_brBranding for Higher Education

Solid Brands Embed Themselves Into Hearts, Minds, and Wallets

Brand is so much more than a logo or a tagline. It’s the experience people have when they interact with your institution, and it’s the benefit they gain from that interaction. It is the glue between you and your audiences. A strong brand seems simple, yet delivering it is complex.

How We Can Help

Brand Clarification and Development

Your brand is an outward expression of your institution’s core values, so we help you communicate those enduring qualities. Brand marketing requires a high level of campus involvement and engagement, so we spend time on your campus, we build community, and we engage campus leaders and stakeholders at key points.

Brand Boot Camp

If you and your senior leaders already have a keen understanding of your institution, have made firm decisions about your mission and vision, and have identified and clarified your key competitors and target audiences, you might forego our more comprehensive brand development and choose Stamats Brand Boot Camp.

Competitive Positioning

Smarter positioning depends upon knowledge of your competitive environment as well as the academic programs and learning environment strengths that distinguish you from your competitors. Our experienced researchers and consultants can help you find sustainable competitive advantages through a competitive environment scan and the right selection of other tools.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Brand Engagement

You know who you are—who you want to be, how your audiences see you, how you are distinct within higher education—but all those are still separate slices of data. You need an emotionally resonant, unified core. It’s the concept at the center—the concept that creates the center—the idea before the tagline comes out of your mouth, the feeling in your heart even before you see your logo.

Let's Talk About Your Brand

Resources to Help You Bolster Your Brand

Stand By Your Brand

“What’s unique about this university?” The focus group facilitator’s question seemed to hang in the air. Then a high school senior replied, “The only thing that comes to mind is that it’s a direction on a compass.” The response made those of us observing behind the glass wince. With the value of higher education continuing…

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A Brand New Year: Make 2018 the Year of Your Story

In my blog post from May, I examined the vital link between brand building and storytelling. It’s an idea—a way of approaching the art and science of branding—that’s not only accessible and compelling, it’s finally becoming mainstream. Beyond the functional how-to’s of better branding through better storytelling, let’s explore why stories have always been so…

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Why Brands Matter Now More than Ever

Oddly, one of the great challenges of building a great brand is more likely internal than marketplace. It is not that leaders are against branding, it’s just that some don’t know where brand building fits on their queue of “important things we need to do.” Let me spend a few minutes explaining why brand building…

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From the Inside Out: Why Great Brands Begin From Within

In working closely with colleges and universities on a wide range of brand development initiatives over the years, I’ve noticed one stubborn misconception: that branding is done primarily for external audiences and is less important for internal audiences. Few things could be further from the truth. Today more than ever before, brands must be born…

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People Don’t Buy Different

If your recruiters’ and fundraisers’ presentations aren’t making their audiences choke up just a little, it’s time to simplify and re-script the expression of your school’s brand experience. Bravo to Rob Zinkan for nailing a fundamental higher ed marketing misfire squarely on the head in his recent IHE blog. Indiana University’s associate vice president for…

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