bolster_your_brBranding for Higher Education

Solid Brands Embed Themselves Into Hearts, Minds, and Wallets

Brand is so much more than a logo or a tagline. It’s the experience people have when they interact with your institution, and it’s the benefit they gain from that interaction. It is the glue between you and your audiences. A strong brand seems simple, yet delivering it is complex.

How We Can Help

Brand Clarification and Development

Your brand is an outward expression of your institution’s core values, so we help you communicate those enduring qualities. Brand marketing requires a high level of campus involvement and engagement, so we spend time on your campus, we build community, and we engage campus leaders and stakeholders at key points.

Brand Boot Camp

If you and your senior leaders already have a keen understanding of your institution, have made firm decisions about your mission and vision, and have identified and clarified your key competitors and target audiences, you might forego our more comprehensive brand development and choose Stamats Brand Boot Camp.

Competitive Positioning

Smarter positioning depends upon knowledge of your competitive environment as well as the academic programs and learning environment strengths that distinguish you from your competitors. Our experienced researchers and consultants can help you find sustainable competitive advantages through a competitive environment scan and the right selection of other tools.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Brand Engagement

You know who you are—who you want to be, how your audiences see you, how you are distinct within higher education—but all those are still separate slices of data. You need an emotionally resonant, unified core. It’s the concept at the center—the concept that creates the center—the idea before the tagline comes out of your mouth, the feeling in your heart even before you see your logo.

Let's Talk About Your Brand

Resources to Help You Bolster Your Brand

Pat Weas, The Thorburn Group

Pat Weas Talks Brand on the Podcast Purse Strings

Purse Strings, with Maria Reitan (Principal at TopSail Strategies) is a podcast program focused on marketing to women. In this episode, titled Marketing Trends for 2016, Maria Reitan talks with Pat Weas, COO and Executive Strategy Director for The Thorburn Group. They discuss the future of branding in higher education and the role of agencies like The Thorburn Group.

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Deng Thiak Adut Unlimited

No Voice-Overs Required: Showing Student Outcomes as a Journey

There are college recruitment videos showing students in a fun and bright campus, discovering college as a path towards independence and a promising future. At most, they may bring back successful graduates to give a soundbite on how college changed their lives for the better and imply that you as the viewer will equally benefit with the end goal of a great career. Then there’s Western Sydney University (WSU).

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Branding from the Inside Out

Eric Sickler, a friend and colleague at Stamats, recently said something that really caught my interest. He mentioned that effective brands must have an inside-out orientation. I queried him about what he meant, and he stressed the importance of having the brand deeply and intimately aligned with an organization’s people and culture. Eric is absolutely right. Alignment is critical.

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