“What’s unique about this university?” The focus group facilitator’s question seemed to hang in the air. Then a high school senior replied, “The only thing that comes to mind is that it’s a direction on a compass.” The response made those of us observing behind the glass wince. With the value of higher education continuing…Details
Solid Brands Embed Themselves Into Hearts, Minds, and Wallets
Brand is so much more than a logo or a tagline. It’s the experience people have when they interact with your institution, and it’s the benefit they gain from that interaction. It is the glue between you and your audiences. A strong brand seems simple, yet delivering it is complex.