Sound decisions are built on solid research. Because the economic and political cost of bad or delayed decision making is high, we help colleges and universities better understand the perceptions, motivations, and behaviors of their key audiences, including (but not limited to):
Tailored to your needs, we offer a wide array of marketing research and consulting services that arm you with valid data, objective assessment, and prescriptive recommendations to help you improve your performance.
Telephone, Web-based, and/or
client administered paper surveys
There will be times when you need to better understand the thoughts, opinions, and preferences of your key audiences. Stamats has long surveyed members of the audiences listed above using telephone, Web, and/or paper surveys that provide answers to your most important questions.
Tuition Pricing Elasticity™ and Brand Value Study
How will potential changes in tuition impact your market share? This study includes primary quantitative research with prospective students (and their parents) to help you determine demand at various price points—before you institute a change.
Market Expansion and Optimization Study
How do you assess recruitment potential in new and existing target markets? The MarketOPT(imization)™ study examines the essential factors that play into determining market potential and provides you with information on which markets will be the most productive to target when expanding your recruitment efforts and how to allocate resources appropriately.
Web-Based Creative Concept or Logo Testing
Before finalizing new creative ideas, including logos, it’s extremely helpful to test with members of your target audience first.
Focus Groups
Another way to determine what members of your target audiences think is to ask them—face to face, in a small group. Focus groups are an effective method to gather more in-depth insight before and after quantitative research, prior to finalizing creative ideas, and more. Our trained consultants are experts in probing for pertinent, actionable information.
Student Recruiting Audit and Assessments
Are your recruiting strategies effectively and efficiently bringing in the class you need? From establishing initial enrollment goals to end-funnel yield strategies, the Student Recruiting Audit will review your institutional strategies and increase your ability to attract students. Additional assessments provide more focused evaluation and analysis on your student recruitment process and/or a competitive market intelligence review.
Marketing Communication Audit and Assessments
How well does your institution communicate to its most important internal and external audiences? The Marketing Communication Audit will evaluate your efforts using a three-tiered model that addresses strategic, organizational, and message integration. Additional assessments provide more focused evaluation and analysis on your marketing communication process and/or a competitive market intelligence review.
Campus Visit Enhancement Audit and Assessments
How can you improve upon the ever-critical campus visit? The Campus Visit Enhancement Audit is an engaging, comprehensive approach to assessing and improving your institution’s campus visit experience, including its strategy, promotion, overall experience, and event evaluation. From tracking, scheduling, to follow-up, we will provide you with recommendations on impacting a visit to your campus. Additional assessments provide more focused evaluation and analysis on your campus visit process.
Academic Program Marketability Assessment
When it comes to your academic program offerings, what do students need? This assessment provides research-based insight into their interest in your current or proposed academic programs. The data points are designed to help you make market-informed, swift, and careful program addition decisions in light of a rapidly changing marketplace.
Marketing, Recruiting, and Communication Plans Comprehensive plans for integrated marketing, recruitment, and communication help an institution prioritize its options, steward its resources, and focus and energize a campus. It’s also a critical guide to action—who does what and when. Because the most effective plan is written with our clients rather than for them, we will work with your team in an engaging process that stresses ROI and accountability.
Admissions Training
This one- two- or three-day interactive workshop is designed to increase the efficiency, effectiveness, professionalism, and confidence of your recruitment staff members. Specific topics covered in this customized training range from how to “make the case” for your school to communicating financial aid and ways to maximize college fairs.
Competitor and Environmental Scans
What are other institutions in your competitive set doing and how do you compare? In a competitor assessment we review the academic programs, finances, and materials of up to three institutions and provide you with a detailed summary of findings. Environmental scans explore your primary market, and potentially others of your choosing, to determine the demographic, economic, etc. indicators that will impact your ability to succeed in your marketplace.
