Your online presence is arguably your most important marketing tool. Your website and new media provide an opportunity to share relevant information with key audiences whenever it’s most convenient for them.
With over 100 successfully developed websites, the experienced interactive media team at Stamats will provide you will all the necessary tools to meet your marketing objectives and—particularly in today’s world—understand and maximize your entire online presence.
Is your website ready for the close scrutiny of your visitors? Does the overall design of your primary marketing tool support and enhance your institutional brand? Is it intuitive and easy to navigate? How robust is your photography and copy? The expert web team at Stamats builds both institutional and admissions-focused websites that address all of those things. Through discovery, architecture, design, content development, template development, delivery, and support, the web development process allows us to have a clear understanding of your website users and campus constituents to create a site that has a positive impact for your institution. Check out our latest work:
There are myriad Content Management Systems (CMSs) available at different price points. Whether you’re looking for an open-source or commercial product, Stamats can help take a look at your specific requirements and narrow the list of available CMSs to a handful of options that would work well with your institution.
Visitors to your website read differently than when reading a printed publication. Consequently, writing for the web must also be handled differently. In this highly acclaimed workshop, our experts come to campus and teach effective web writing techniques through a unique blend of lecture, discussion, and writing exercises.
The advent of social media offers valuable new touchpoints for prospective students. A social networking extension of your online strategy builds a new low-resistance pathway to engage these students in a convenient, low-commitment way. Stamats offers three day-long workshops that develop a shared understanding and strategy for social networking.
The Interactive Audit is a comprehensive review of how well your institution’s website is performing as part of your marketing communication mix. Our interactive experts evaluate your website against your competitors’ sites, best practices in higher education, and assess your site’s overall appeal, organization, content, and features. We also examine the maintenance process that occurs to make website updates and the resources—people, dollars, and technology—that support your web efforts.
Do you know how target audiences actually use your website? Prospective students, prospective faculty and staff, parents, donors, alumni, and community leaders use your site to find information and accomplish particular tasks. Usability testing puts you in their shoes to understand what is or isn’t working— including how easy it is to navigate, the initial perception of your university the site provides, whether or not visitors can complete particular tasks, and how all of these things work together to provide accessible information.
Your new website is only as effective as it is findable. Search engine marketing will ensure your site gets seen by the appropriate people in a couple of ways:
